Moving along to this assignment..
We were asked to design packaging for an object, any object. I chose this Zuni bracelet and thought of a venue it would be appropriately sold at. This piece of jewelry is like a diamond in the rough. A piece of jewelry that is more then what it seems. There are no diamonds or crystals, but it hold a lot of meaning and depth. That's what I love about it. My father, of mexican/spanish/ and Apache heritage; purchased it from a welder on a reservation, in the 1960's. The pure and honest energy I get from it is overwhelming. There is also a twing of sadness, appropriately so.
I was drawn to Oregon, since so many of my favorite (Alela Diane, Mariee Sioux, Joanna Newsom, etc.) musicians are from the west coast. I researched and found psychadelic Oregon Country Fair 2011. NOW. I know the scene of carefree hippies may not be the exact best place to buy expensive native american jewelry, but I figured these fairs are becoming more and more popular, policed, commercialized, and higher priced- new vendors would probably be welcomed in order to meet the demands for authenticity. I've never been to Oregon, or even a country fair but I figured this would be a win-win situation.
Drawing from my inspirations, I decided to create packaging that was simple and showcased the jewelry, in a realistic way. Jewelry boxes are nice, but they're clunky, not creative, and can even accidently open. With the clear packaging, it takes up less space, it's flexible, you can see the jewelry, and protects the jewelry even better since it's not going anywhere. I added the thread at the bottom, which to me resembled a road. This was done in Illustrator, and in the end I am happy with the results.
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